The popular culture topic I have been focusing since the
start of the class is M&M's. The commercials done by Mars are using the
same formula to promote the product. At the same time, I was thinking that
because the M&M’s are chocolate candies to produce the M&M’s Mars is
following a formula (a process or recipe) so that the quality, shape and taste
are maintained.
The goal of the M&M commercials is to attract people
towards the brand, to make people buy and consume more M&M’s. All of the
commercials involving M&M’s are using kind of the same formula. First of
all we have a location like the gym, an airplane or a place where a party is
held. Once the stage is set, the next step is to introduce the characters.
Depending on the commercial and the product that Mars is trying to promote we
have different M&M characters playing in the commercials. The M&M
characters have different characteristics and attributes, but their primary
goal is to try to promote the product. In most of the commercials, the M&M
characters are playing a "role" in which the main theme is that the M&M's
are desired by everyone because they are delicious. All the commercials are
ending the same way by showing one of the different bags of M&M’s and
inviting people to try them. The way the M&M's are produced is by using a
formula. There is a process involved in the mass production of the M&M's,
and this process is always the same. The process involves gathering the
required ingredients, making the chocolate, covering the chocolate with the
shell and assembling the final product.
There is always a formula for everything. People like to
follow the same formula when doing commercials because once something is
working and is showing strong results that mean that the same formula can be
applied over and over. The probability that the formula is going to work again
is high. In the M&M commercials the formula used, it is a basic one. Some
of the involved steps include choosing the location and characters, setting the
mood (make the candies desirable) and it ends up by promoting the product and
making people wish they had some M&M’s to enjoy. At least for me, the
formula it is working because I always end up buying M&M's after seeing a
new promotion or a new commercial. What's not to love about the M&M's?
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